Building Corporate Soul

Working Together to Make Soul-less Companies a Thing of the Past

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tcp had the great benefit of working with Ralf Specht, CEO of the brand agency SPARK44 the partner to the Jaguar Land Rover car company. Ralf was one of the founding partners of what was a unique relationship between a client & their agency.

Upon leaving SPARK44, Ralf committed to writing a book about his beliefs on how to create – and sustain – transformational performance. He called his book, Building Corporate Soul.

My honour was that Ralf asked me to contribute to the book. First to be a strategic ‘eye’ ensuring that Ralf stayed true to his vision throughout the writing process, second by writing the Foreword & third to provide the consulting offer to clients wishing to apply the ‘Soul System’ to their organisation & so to become a Soul Company.

The consulting offer aligns completely with tcp’s methodology & philosophy so, other than slightly changed terminology, they are similar.

I recommend the book to you not because of my contribution but because it is a brilliantly constructed, future focussed & practical means of building a company fit for purpose in the 21st Century.

Building Corporate Soul - Team

Building Corporate Soul - Contact