James Hall, Chairman, Saatchi & Saatchi London

"The brief for tcp was two-fold: how could we reposition ourselves from an advertising agency to an 'Ideas Company' and how could we develop an SAS group under Kevin Dundas's leadership that would 'go on a mission' for the company?
I saw the real value that Neil gave in getting the team to bond and there's no doubt that he helped Kevin to get the CEO job.
Doing what tcp are doing is difficult because of the egos of the people involved. But I think what tcp can do -
and are doing - for us is bloody wonderful.
Neil is smart, personable and excellent at aligning the structure, process and behaviour of a company to an idea or to people's individual behaviour.
He was a very good observer of us and saw that we needed to keep being driven forwards - we have a soft culture here and people have been toughened-up by working with him".

back continue...

James Hall, Chairman, Saatchi & Saatchi London

"Neil's like a surgeon who's cuts through and opens people up - he has an intuitive ability to handle people.
Agencies are like a zoo and so what tcp have done with the six people involved is remarkable.
tcp are very good at working out what a company's core proposition is - Neil has a brilliant brain and a very personal style and he could help our clients through
some of their key issues.
I don't want tcp to be just about 'tug and pull', I want them to be at the tiller as well.
We've absolutely had value for money."

back Kevin's Story...