Pam Baillie, Customer & Market Knowledge
Division Leader, Procter & Gamble

"I first worked with Neil when he helped my organisation see the potential we could achieve by thinking about things in a non-traditional, non-linear way.
My brief to him was to create an enduring team. The deliverable requirement was that it should both last and stay fresh.
The way Neil worked with us was representative of how, in turn, he wanted us to work on our brands. He wanted us to think in human terms first and then align this to the business implications.
Of course, what he was really doing was helping us shape ourselves into a better team, which then had the confidence to try more progressive techniques."

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Pam Baillie, Customer & Market Knowledge
Division Leader, Procter & Gamble

"What makes tcp special is that Neil has a discipline and he believes very strongly in himself and his principles. This is not to say in the least that he is inflexible - he's worked in the corporate world, he knows the score. More to say that he knows how to bring a discipline and a focus and a delivery of results to the process. The teams Neil worked with felt very enabled by working with him.
He's smart, in tune with what's going on but can make you - in a positive sort of way - feel very uncomfortable as he goes about uncovering the truth and the real issues.
He enables people to help themselves, but he doesn't lecture and he engages people. He knows what he wants but he is able to be patient to get there.
In the CMK area there needed to be a consistency of message and Neil is brilliant at helping shape that type of thing and also in bringing a discipline to the process of implementation."

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Pam Baillie, Customer & Market Knowledge
Division Leader, Procter & Gamble

"What appealed to me was working with someone who could help me internally capture and create a language that people could buy into.
We wanted CMK to be 'bought-into' internally by P&G staff and then externally by the packaged goods marketplace and to be seen as the industry standard.
tcp helped me to see how I could talk about CMK as a story and a journey and how I could develop its equity for our company. It seems to me, companies are so quick to do rather than learn how to be.
In business today the issue is that companies are so global, with virtual teams that have to try to work together across cultures but no one has sat down and really helped them understand how they can overcome these barriers.
tcp are able to offer such rich insights into how to be more effective, more focussed and more results orientated."

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Pam Baillie, Customer & Market Knowledge
Division Leader, Procter & Gamble

"Neil understands connections, the corporate game, finance issues, the manufacturing process and so on.
This puts him in an ideal position to understand the barriers that need to be overcome when he works with his clients.
There is a great book by David Lewis called 'The Soul of the New Consumer'.
It talks about how the authenticity of a company is a real business winner.
Authenticity is such a rare business commodity and Neil is one of the few people I've known in business who has it.
Neil has that authenticity about himself that makes him a winner in his business category."

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