The Cassie Partnershipliberating human capital

client list

The Cassie Partnership provides the following services to its clients

Visa Europe

Converting the company’s Peak Performing Organisation Vision & Innovative Customer Value purpose into sustainable behaviour that impacts on performance from the Executive to Manager level (approx 1,000 people).  Aligning the value of each individual & team to the vision & values of the organisation.

 
Visa Europe

Saatchi & Saatchi

Accelerating the Managing Director’s conversion to CEO by helping him to establish a coherent, unified and committed leadership team. Creating new understanding of the roles key leadership team members might play in order to contribute to the growth of the business.


Saatchi & Saatchi

CBS Limited

Collaborating with the Managing Director in the development of a category redefining vision/purpose for the business. Helping the MD unleash the performance of the business by placing the vision/purpose at the heart of all decision making and communication. Ensuring that the vision/purpose kept the leadership team on course over the 2 years leading to their 2006 destination of retaining the largest media contract in the world.


CBS Limited

DDB Worldwide

Guiding the President to place his authenticity, courage and beliefs at the heart of the company’s re-birth. Unifying the Executive & Global Senior Management team behind the leader’s vision (despite not insignificant resistance). Working within their Springboard operating model to capture new, effective leadership behaviours.


DDB Worldwide

WWAV Rapp Collins


WWAV Rapp Collins

Ford

In collaboration with our US partner, advising Ford on how to ‘Operationalise the Brand Idea’. In other words, how to ensure that in all stages of the model development process -from initial design to assembly - that there was alignment with the Ford Promise. Designing ‘Catalytic Events’ to ensure senior management buy-in across all key divisions.


Ford

Diageo
DDB Worldwide