The Cassie Partnershipliberating human capital

news releases

A Master Class in Brand Planning

October 2007

Neil Cassie is one of the top strategic practitioners invited to contribute to a new book which showcases 20 seminal articles by the late Stephen King, a leading intellectual and the founding father of advertising strategy and strategic planning.

The New Language for Leaders

October 2006

Neil Cassie, founding partner of The Cassie Partnership calls for a radical reassessment of leadership behaviour to meet the need for a more differentiated and sustainable solution to growth creation.

Merry Baskin Becomes Cassie Partner

Feb 2007

The Cassie Partnership has invited Merry Baskin to join as a partner. Baskin has been brought on board to work alongside founding partner, Neil Cassie, to expand and deepen tcp's relationship across a portfolio of clients.