The Cassie Partnershipliberating human capital

latest news releases

A Master Class in Brand Planning

October 2007 - By Neil Cassie

Neil Cassie is one of the top strategic practitioners invited to contribute to a new book which showcases 20 seminal articles by the late Stephen King, a leading intellectual and the founding father of advertising strategy and strategic planning.



HR Management
The New Language of Leadership
Behaviour Speaks Louder Than Words

February 2007 - By Neil Cassie

In an environment where a CEO's tenure is typically less than two years, this 'try this and hope it works' approach is all too prevalent. And what is left behind are the employees of the company - jaded and confused...



in the news

Merry Baskin Becomes Cassie Partner

Feb 2007

The Cassie Partnership has invited Merry Baskin to join as a partner. Baskin has been brought on board to work alongside founding partner, Neil Cassie, to expand and deepen tcp's relationship across a portfolio of clients.