The Cassie Partnershipliberating human capital

Biographies - Merry Baskin - Partner

Merry started as a market researcher and then became an account planner when she realised it was better paid, more fun and you actually got to see projects through to the end.

Her career includes stints at blue chip firms like BMRB, Saatchi, Chiat/Day and JWT in locations such as London , Paris , New York , Brussels and Stockholm . In 2000, after 20 (very) odd years in the business, Merry launched her own planning consultancy, Baskin Shark (where brands move forward or die!).

Industry credits include APG chair 1998/99, WACL Executive Committee Member, 1997-2001, IPA 2 Training Chair 1999/2000, MRS Conference Sub-Committee 2000/2001. She has co-authored the APG Brand New Brand Thinking book, and was a contributor to How to Plan Advertising 2.