Paul Feldwick, Strategic Learning Officer,
DDB Worldwide

"I remember reading tcp's manifesto with some excitement and some envy because it was so aligned to my thinking. We were both interested in the same question of how you create change in organisations?
The real issue of responsibility is that people often feel passionate about making change but then can't close the gap into organisation-wide behaviour.
Where you run into problems, is in closing that gap between theory and practice.
There are lots of consultancies around who say they'll help you find an idea but the real issue is, what do you do at the point that they do?
I'm working with a consultancy on behalf of a client right now. However, they'll leave me with a basket of ideas and then I'll be on my own again.
My experience of working with tcp was tremendously challenging and liberating. Neil gave me the confidence to behave differently - that had the effect of getting others to behave differently."

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Paul Feldwick, Strategic Learning Officer,
DDB Worldwide

"The key thing I did differently, was resisting the urge to give the Wizards group the answer and to take control - rather than letting them work it out and control the process for themselves.
(Paul is talking here about a group of Planning Directors from around the DDB network to whom he was introducing a new proprietary tool. Their responsibility is to spread the knowledge of the DDBU toolkit within their markets - CD) I'd fallen into a lot of traps of how not to do it and talking to Neil allowed me to see those traps. Once you get rid of 'command and control', you get non-predictive outcomes.tcp are very different from anyone else I've ever worked with - very non-formulaic. Neil's intuitive style is so effective. We've had some real insights into DDBU and gained the confidence to take ourselves seriously as a unit. We are on a journey and tcp has taken us to a place we wouldn't otherwise have gone."

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